Hi, I'm Elna

I empower startups, founders, and freelancers with the essentials of B2B sales. Let's take your business to the next level.

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My Story

At the age of 24, after completing my Masters in Psychology and a brief stint as an intern, I seized an opportunity and co-founded a digital marketing research agency.

Initially, the excitement of launching the business was met with silence—no sales, no clients. It wasn’t the grand start I had envisioned. However, through perseverance (surviving the 2008 recession as a startup), strategic decisions, and relentless hard work, the company transformed into a multi-million dollar enterprise and was eventually sold, allowing me to retire early.

But retirement is still on hold for me. I’m passionate about using my experience—gained from starting, running, and selling a successful business—to help others thrive. My focus now is on B2B sales, a crucial area where many businesses struggle. Running a business is challenging, and it’s even tougher without strong sales. I’m here to teach you how to attract, secure, and grow your clientele. B2B sales might seem daunting, but with the right tools, principles, and a bit of resilience, you can achieve remarkable success.

My Approach to B2B Sales: Authentic,Professional, and Customer-Centric

In the world of B2B sales, I believe success doesn't come from over-the-top pitches, overwhelming tactics, or sleazy sales techniques. Instead, it’s about being calm, professional, and being genuinely vested about helping customers. I approach sales with the mindset that knowledge and sincerity are key. My goal is to empower you to truly understand your customers' pain points and provide them with solutions that add real value. This is the kind of sales strategy I teach—one that builds trust and long-lasting relationships.

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What others have said

"Elna is a genuine person with immense wisdom. She is one of my go-to people to be a soundboard on business-related matters. I find her insights to be stimulating and very useful for my decision-making process. Thank you Elna!"

R. Geyser

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